Geely Officially Enters Indonesia’s Automotive Market, Emphasizing a Strong Commitment to Building a Smart Mobility Ecosystem
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Jakarta, 22 January 2025 – Today, Geely Auto, a leading provider of smart mobility technology, celebrates a new milestone by announcing its full operations in Indonesia. Geely’s presence further underscores its commitment to building a sustainable smart mobility ecosystem in Indonesia. Geely introduces a special tagline for Indonesia markets, "Life Fully Refined," emphasizes its commitment to providing mobility solutions that are not only technologically advanced but also designed to enhance the quality of life for the people of Indonesia.

Evin Ye, Deputy Manager Geely Auto International Corporation (GAIC), “We are thrilled and proud to officially relaunch Geely in Indonesia. We firmly believe that Indonesia has great potential to become a hub for smart and sustainable mobility. Geely is here to offer mobility solutions that prioritize technology, sustainability, and an exceptional driving experience.”
Geely also introduced the Geely EX5 as its first model for the Indonesian market. “The Geely EX5 represents our initial step and symbolizes our commitment to delivering vehicles that combine advanced technology with a focus on comfort and safety for Indonesian consumers,” adds Gao, Managing Director Geely Auto Indonesia.
Geely’s Commitment to Innovation and Focus on the Indonesian Market
Geely recognizes the importance of innovation in addressing the evolving needs of the Indonesian market. As part of its long-term strategy, Geely is dedicated to introducing environmentally friendly vehicles powered by cutting-edge technology to enhance the driving experience.
Technologies such as the Geely Dagger Battery and GEA Architecture are set to redefine mobility standards in Indonesia. The advanced battery technology will help accelerate Indonesia’s transition to eco-friendly vehicles, while the GEA Architecture provides a flexible, modular design to meet the diverse needs of Indonesian consumers.
Supporting Localization and Indonesia’s Automotive Ecosystem
Demonstrating its commitment to the growth of Indonesia’s automotive industry, Geely plans to establish a Knock-Down (KD) factory for local vehicle production. This facility will not only produce vehicles with a high Local Content Requirement (TKDN) but also create job opportunities and positively impact Indonesia’s manufacturing ecosystem.
In addition, Geely is collaborating with local partners to strengthen its after-sales service infrastructure. By developing an extensive sales and service network, Geely aims to ensure an unparalleled ownership experience for customers across Indonesia.

Technology and Safety Innovations for Indonesian Consumers
With a strong emphasis on safety and comfort, Geely prioritizes the development of vehicles that are both technologically advanced and tailored to the needs of the Indonesian market. Vehicle safety is a top priority, with features such as advanced driver assistance systems designed to support drivers in diverse road conditions.
Geely also plans to introduce more environmentally friendly and high-tech vehicle models that cater to Indonesian consumers’ preferences over the next three years. This commitment aligns with Indonesia’s transition toward smarter and more sustainable mobility solutions.
Vision for Growth in the Indonesian Market
“Indonesia plays a strategic role in Geely’s global vision of promoting sustainable smart mobility. With its large population and growing demand for modern mobility solutions, we believe Geely can become an integral part of the transformation of Indonesia’s automotive industry,” said Victor Gao.
As part of its long-term commitment, Geely will continue to innovate and provide better mobility solutions for the Indonesian people. This launch marks the beginning of Geely’s journey in Indonesia, with the mission of creating a better future for mobility. With a spirit of innovation and a consumer-focused approach, Geely invites the people of Indonesia to join the transformation toward smart, sustainable mobility.

Spectacular Drone Show Highlights the Launch
During the launch event, Geely showcased a spectacular drone show featuring 500 drones flying in unison. The performance highlighted Geely’s commitment to innovation and advanced technology while symbolizing its vision for smart mobility. The show began with drones forming the map of Indonesia, showcasing the beauty of the archipelago as a tribute to Geely’s new market.